{"id":2609,"date":"2026-06-21T14:11:30","date_gmt":"2026-06-21T19:11:30","guid":{"rendered":"https:\/\/hepacom.org\/como-conseguir-donantes-para-una-fundacion\/"},"modified":"2026-07-06T11:48:00","modified_gmt":"2026-07-06T16:48:00","slug":"como-conseguir-donantes-para-una-fundacion","status":"publish","type":"post","link":"https:\/\/hepacom.org\/en\/como-conseguir-donantes-para-una-fundacion\/","title":{"rendered":"How to get donors for a foundation in Colombia"},"content":{"rendered":"<p>Finding donors is almost always a foundation&#039;s biggest headache. Having a good cause isn&#039;t enough: people and companies donate to organizations where... <strong>trust<\/strong>. The good news is that this trust is built with concrete steps. In this guide, we share our experience as a foundation that sustains its work through donations., <strong>How to get donors for a foundation<\/strong> In Colombia: what to do before asking, where the donors are and how to invite them to join.<\/p>\n<figure class=\"hc-inimg\"><img decoding=\"async\" src=\"https:\/\/hepacom.org\/wp-content\/uploads\/2026\/06\/como-conseguir-donantes-para-una-fundacion-hepacom.webp\" alt=\"How to get donors for a foundation\" loading=\"lazy\" width=\"760\" height=\"430\"><\/p>\n<p class=\"hepacom-table-caption\"><em>Getting donors for a foundation starts with building trust.<\/em><\/p>\n<h2>Before asking: build trust<\/h2>\n<p>No one donates to an organization they can&#039;t verify. Before you start looking for donors, make sure you have everything in order: a legally established foundation, up-to-date registration, and the ability to issue a donation certificate. That&#039;s not bureaucracy; it&#039;s what gives peace of mind to potential donors. If you&#039;re just starting out, check out our <a href=\"https:\/\/hepacom.org\/en\/como-crear-una-fundacion-en-colombia\/\">guide to creating a foundation<\/a> and the one of <a href=\"https:\/\/hepacom.org\/en\/renovar-registro-esal-camara-de-comercio\/\">Renew your ESAL registration<\/a>. A foundation with its paperwork up to date conveys seriousness from the first contact.<\/p>\n<h2>Where are the donors?<\/h2>\n<p>A foundation typically has four sources of funding, and it&#039;s advisable to work on all of them:<\/p>\n<ul>\n<li><strong>Natural persons:<\/strong> Individual donors, often recurring (a small monthly contribution), are the most stable base.<\/li>\n<li><strong>Companies (CSR):<\/strong> Companies that donate as part of their corporate social responsibility and also receive a tax benefit tend to make larger contributions. We explain it in more detail below. <a href=\"https:\/\/hepacom.org\/en\/responsabilidad-social-empresarial\/\">corporate social responsibility<\/a>.<\/li>\n<li><strong>Cooperation and calls for proposals:<\/strong> funds, awards and calls for proposals for social organizations.<\/li>\n<li><strong>In-kind donations:<\/strong> Materials, furniture, volunteer time. It&#039;s not all about money.<\/li>\n<\/ul>\n<h2>The tax benefit: your best argument with companies<\/h2>\n<p>For businesses (and individuals too), donating to a qualified non-profit organization offers a concrete incentive: an income tax deduction. This argument opens many doors in the business world. For the donation to be tax-deductible, the organization must be up-to-date with its tax obligations and provide a valid donation certificate. We explain this step by step in [link\/section\/etc.]. <a href=\"https:\/\/hepacom.org\/en\/donar-y-deducir-impuestos-colombia\/\">How to donate and deduct taxes<\/a> and in <a href=\"https:\/\/hepacom.org\/en\/certificado-de-donacion\/\">What is a donation certificate?<\/a>. Being able to explain this benefit well sets you apart from foundations that only ask &quot;from the heart&quot;.<\/p>\n<h2>How to ask: tell real stories, not numbers<\/h2>\n<p>People aren&#039;t moved by a budget; they&#039;re moved by a family. The most effective way to ask for donations is to show a concrete example: who you&#039;re helping, what has changed in their lives, with real photos and names (with their permission). Accompany this story with complete transparency about how every penny is used. Define suggested donation amounts tied to a specific impact (&quot;with X you contribute a day&#039;s work on a construction project&quot;), provide simple payment methods, and always express your gratitude. And don&#039;t just ask once: cultivate the relationship with those who have already donated, tell them how their contribution ended up.<\/p>\n<h2>How Hepacom accompanies you<\/h2>\n<p>At Hepacom, we are a foundation that builds decent housing for vulnerable families in Colombia, and we sustain this work through donations. We know how hard it is to earn a donor&#039;s trust because we do it every day. We share this guide so that more reputable foundations can obtain the support they need. This information is for guidance only: each organization must comply with its own legal and tax obligations to the Chamber of Commerce and the Colombian Tax and Customs Authority (DIAN).<\/p>\n<p><!-- infogain-module --><\/p>\n<h2>How to get donors for a foundation: channels and approach<\/h2>\n<p>Securing donors is less about asking and more about building trust: people support causes they understand and believe in. A foundation that demonstrates results, transparency, and a personal touch finds repeat donors more easily. This table summarizes common channels and what to have ready for each.<\/p>\n<table>\n<thead>\n<tr>\n<th>Channel<\/th>\n<th>What is it for?<\/th>\n<th>What to have ready<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Individual donors<\/td>\n<td>Small and recurring support<\/td>\n<td>A clear story of impact and a simple payment method<\/td>\n<\/tr>\n<tr>\n<td>Companies and partners<\/td>\n<td>Donations, volunteering or sponsorship<\/td>\n<td>Value proposition and donation certificate<\/td>\n<\/tr>\n<tr>\n<td>Digital campaigns<\/td>\n<td>Reach more people and attract donations online<\/td>\n<td>Brief message, visual evidence, and donation link<\/td>\n<\/tr>\n<tr>\n<td>Events and community<\/td>\n<td>Retain donors and attract new ones<\/td>\n<td>Call for proposals, agenda and follow-up<\/td>\n<\/tr>\n<tr>\n<td>Calls for proposals and cooperation<\/td>\n<td>Resources for specific projects<\/td>\n<td>Foundation documentation and a well-formulated project<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p class=\"hepacom-table-caption\"><em>Usual channels for recruiting donors (general reference).<\/em><\/p>\n<h3>Common mistakes<\/h3>\n<ul>\n<li><strong>Request without showing results:<\/strong>  Without evidence of impact, the donation feels like a risk.<\/li>\n<li><strong>Not thanking or informing the donor:<\/strong>  Without follow-up, the donor will not return.<\/li>\n<li><strong>Neglecting transparency and legal formality:<\/strong>  Trust is also built with clear accounts and up-to-date documentation.<\/li>\n<\/ul>\n<p>For donation certificates and tax benefits, check the current regulations and consult an accountant.<\/p>\n<h2>Frequently Asked Questions<\/h2>\n<p><strong>How do I find my first donor?<\/strong> Start with your inner circle and a specific, transparent case. The first donors almost always come from personal trust, not from advertising.<\/p>\n<p><strong>Do companies really donate to small foundations?<\/strong> Yes, especially if the entity is formally registered and can provide the donation certificate that allows them the tax benefit.<\/p>\n<p><strong>Is it better to ask for large donations or monthly contributions?<\/strong> Small monthly contributions provide stability; large corporate donations provide momentum. Ideally, both should be combined.<\/p>","protected":false},"excerpt":{"rendered":"<p>How to get donors for a foundation in Colombia: how to build trust, where the donors are (individuals and companies\/CSR) and how to ask effectively.<\/p>","protected":false},"author":1,"featured_media":2608,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_joinchat":[],"footnotes":""},"categories":[21],"tags":[],"class_list":["post-2609","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fundaciones-esal"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.6 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>C\u00f3mo conseguir donantes para una fundaci\u00f3n en Colombia<\/title>\n<meta name=\"description\" content=\"C\u00f3mo conseguir donantes para una fundaci\u00f3n en Colombia: c\u00f3mo generar confianza, d\u00f3nde est\u00e1n los 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